Probably you’ve seen the new Arcade Fire video for “We Used To Wait” by now. The thing about this video is that when you know it’s an interactive experiment in Chrome, and that it Google Mapses your childhood address, you can kind of guess what will happen. But it ends up being so much more than the sum of its parts. I used my last home in NYC, and my California home from high school, which were quite different but both intense experiences. The video is sort of a blank slate for whatever you’ve got brewing up inside relating to whatever old home you choose, and then the song itself just pulls it right out of you. The best music is able to pull things out of you, and Arcade Fire always does. And now with this video, the experience of listening to music has changed. They have actually created a personalized visualization of what I’ve always known music could do, which kind of blows my mind.
And just in time, The Drums covered AF.
I have some things to say about The Drums too… next.